Last night, during our family
walk around the neighborhood, I stopped to chat with a neighbor, John. John is a grandfather, retired, well-to-do. He was fretting about
how he has 6 trips planned this year but is thinking about cutting down. Not
because he can’t afford it. He just doesn’t feel right about sipping his
margarita on a leisurely 10 day cruise at a time when everyone else is cutting
back. I tried to use all kinds of tricks to help him re-think his logic,
to do his bit to revive the economy, keep the cruise business afloat, but to no
avail.
I came home and called my
brother in India, who works for an outsourced firm. 3000 miles away, he is
feeling the effect of John’s decision and wondering whether he’ll wake up
without a job tomorrow. His company provides HR consulting services to
large U.S. companies, such as cruise lines.
Wow! If large companies across
the planet are reeling from decisions like John’s, imagine how hard small
businesses are affected. The good news is, if you are a small business, you are
not alone. Even though you may only have 5 or 10 people on your payroll, there
are thousands of folks working on your behalf, to support your dreams, to make
you successful.
PayCycle is a great example.
We’ve taken a complex, mind-wrangling task, and made it super easy, and very
affordable. We realize that you didn’t start your business to do payroll or get
buried in paperwork. So that’s what we do, so you can focus on the more
important stuff, like taking care of your customers or finding new ones.
And where are these customers?
They’re hiding. It’s your job to find them, show them what you have, and
prove why it’s better.
Stay tuned if you want to learn
more. Over the next few weeks, I’ll share more about the art of finding and
keeping customers – for life!
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